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= 今日は　ワールド！ =

概要 「Hello Kitty」は、日本の一番有名なねこです. 「Hello Kitty」の 顔がまるいです、耳がさんかくけいです,でもくちが　ありません. 「Hello Kitty」は　イギリスから　きました. どうも　優しい　です. 運動は　テニスが　一番　好きです. 趣味は おんがくとりょうり　です. ピアノを　ひくのほが　きくのより　好きです. 「Hello Kitty」の店やは　大きいです. 「Ｈello Ｋitty」のイメジは　おしゃれです. みんなは「Hello Kitty」が　大好きです.



Vocabulary 概要（がいよう）- Introduction 有名な（ゆうめい）- Famous 顔（かお）- Face 耳（みみ）- Ear さんかくけい - Triangle 優しい（やさしい）- Kind 運動（うんどう）- Exercise 趣味（しゅみ）- Hobby おしゃれ - Fashionable 店や（みせや）- Store みんな - Everyone かわいさ - Cuteness おべんとう - Bento Box デコでん - Decorated Cell Phone どうのにんぎょう - Ceramic Figure クレジットカード - Credit Card うんどうごつ - Athletic Shoes せんぷうき - Electric Fan



Significance Hello Kitty is an incredibly popular product, not only in Japan, but worldwide. Hello Kitty is part of the huge ‘kawaii’ culture within Japan which developed in the 1970s. Financially, the Hello Kitty enterprise is worth billions of dollars and supported the growth of Japanese economy. The product has been honoured by UNICEF and now also has her own theme park located in Japan. The Hello Kitty creation is so popular that her image is on plenty of products, including jewellery and tooth brushes.

Hello Kitty has now become a worldwide easily recognised logo and symbol of Japan and the merchandise is sold in over 60 countries. The kawaii way of life is evident in all aspects of popular Japanese culture and Hello Kitty has become a very important cultural icon. This culture is represented in the clothing choices of many young women and Hello Kitty is a clear symbol of this trend.

Connections to Japanese Culture

The rise of かわいさ, or cuteness, began in Japan during the 1970s. A new “cute” style of handwriting led to a sudden popularity of things that would have once been considered childish. Cute items are everywhere in Japan, and many companies have cutesy mascots to help them appeal to the masses. According to Tomoyuki Sugiyama, president of a school in Tokyo for graphic designers, "[The] Japanese are seeking a spiritual peace and an escape from brutal reality through cute things”. It was in 1974 that Sanrio invented Hello Kitty. At first, Sanrio printed Hello Kitty on stationary, coin purses, and pencils. Now Hello Kitty can be found on T-shirts, diamond necklaces, and on luggage. Sanrio has stated that “Hello Kitty wasn’t given a mouth because she speaks from the heart, as Sanrio’s ambassador to the world”. D r. Sharon Kinsella, a lecturer at Oxford University on Japanese sociology says,"now, cute has become a new national style… It is being used diplomatically and in fine-art circles to promote Japan. It has come a long way from its schoolgirl roots." Hello Kitty can be found embracing its Japanese roots today with special figurines, in which Hello Kitty is wearing traditional clothing.

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